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Finding ways to get your site showing up on the bigger search engines is crucial if you want to drive a steady stream of targeted visitors to your pages. One of the core elements of this is your link building strategy, which is a key element in getting the results you want. Link building should be done the right way, without compromising on any critical factors. By ignoring these factors, you risk wasting a lot of time and money trying to find the results you want. Link building is not a one day process, it takes time and effort, so taking the initial steps correctly is important. Most webmasters are guilty of making a few common mistakes when they work on their link building efforts, and we'll be looking at some of the more obvious ones.

An extremely common omission to overlook checking for a link's "no-follow" tag. The "no-follow" attribute tells search engine spiders to avoid following that link, but to do it in a special manner. So if you go on a page that has this attribute on it and post your link, it won't count towards the link juice you're trying to get, which means your efforts would simply fail. So you can get the most out of your linking if you check the pages you're linking from and make sure they don't use the no-follow tag.

Apart from this, there are many link exchanges that say they will help you with your link building, but you end up finding out that you've been duped. Link exchanges are still effective and are white hat SEO, quite a few are not worth it. A common scam technique is to take your money for the link, and either it goes away or you'll get the no-follow attribute. So you'll just have to check on your links from time to time. And always be sure to work with a respectable service.

Often you'll see the situation where a site with good reputation is linked, then later on for whatever reason it turns into a negative reputation. Sometimes a situation like this can occur if a site publishes content that's considered objectionable. This is why it's a good idea to check the destination of your outgoing links when doing broken link checks.

Backlinks are extremely important for the SEO health of your site, which is why you need to pay extra attention to the links you acquire. Marketers are busy, but it's always a great idea to keep an eye on what's going on.

The mistakes we've gone over can cost you a lot over time if you let them happen, or don't do something about it if they are present. They are easy to spot and to fix, too.

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