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Nearly anything can be done with PLR (private label rights) products. You can rebrand, rename, edit, sell or give them away as your own, bundle them with other products… in short, almost anything goes. You are totally safe with Unrestricted PLR, but if your license says PLR (without the unrestricted) be sure to read it carefully for limitations. That being said, here are four great tricks for using PLR in your IM business that I learned from Jason Fladlein.

Trick to create an awesome PLR autoresponder e-course that will turn on your subscribers and new opt-ins alike.

Split a brief, 7 to 10 page, PLR ebook into 200 – 400 word messages and load up your autoresponder. If your content is well written, simply copy and paste. If the content needs a little work, spruce it up and/or add to it. What could be simpler?

Drip out the information once weekly, 3 times weekly, as you are comfortable. At the finish of each lesson, add a call to action, something on the order of," If you'd like more complete information on (your ebook topic), Click Here.” Your link might open to another product you've put together, a free gift, an affiliate product you're promoting, or whatever your call to action might be.

Hint: For new prospects, free bonuses are great to add to the pot. particularly during the first 7 messages. Potential customers need time to get to trust you and are not likely to purchase until the seventh hit.

Strategy to sell a PLR ebook using PLR Autoresponders

To sell a meaty 70, or more, page ebook, give away the first few sections or chapters. Your upsell is the entire PLR ebookHere’s how:   Cut up the first chapters into a group of 15, 200 – 400 word emails With 3 posts weekly, you have 5 weeks to build trust with your propect. Remember most individuals will not purchase until the  7^th autoresponder So, at the end each post, write “If you would like to buy the whole ebook….” or, “If you really want to master these strategies, Click Here.”

After your first post, another approach is to inform your subscriber, “This is just the first segment of the ebook… If you would like the complete text, Click Here.” Your subscriber clicks onto your sales page. Yet another approach: “If you like this section, then you will really value the complete chapter. For the whole ebook, Click Here.”

In your following post, when you offer an additional segment of the chapter, say, “If you like this post, it’s a continuation of the first chapter and you can get the complete ebook by Clicking Here.”

Keep meting out the beginning sections. When you send the final segment of the first chapter, add this call to action, “This was the first chapter of…. If you would like every chapter, Click here!”

As you are alloting the sections of the beginning chapters, someone might think, “You know, I really like this. I think I’ll buy it.” This happens because your subscriber has seen it several times, you are becoming a familiar "face" and trust has begun to grow. When someone first subscribes to your list, your percentage\your odds of a purchase is low, but after some exposure your odds rise.

Method to emply PLR autoresponders to sell an audio and/or video you’ve just created using the identical PLR content.

Break up the whole PLR ebook you’ve used for the audio or video. Give out all the content as your email course. Your upsell will be the video and/or audio you made from the PLR ebook or you might bundle all three: the entire ebook, the audio and the video.

A 70 page ebook could be broken down into 30 – 40 posts. At the end of each post, ask something like, “Would you like to see me demonstrate to you precisely how to do this in a video? or “Would you like to actually observe this and much more demonstrated in a video? Then Click Here!” Your call to action at the end of each email is to purchase your video. Or, you might want to package your video with your ebook and an audio of you reading your ebook.  Each could be priced separately with discounted combos.

Use the content to drip post after post until your prospects purchase You could even put together a whole year, 52 emails, and send them weeky telling your subscribers they could get the whole ball of wax if they just Click Here.

Tactic for the PLR autoresponder edge if you sell PLR products as part of your IM business.For this you'll need two ebooks.

Purchase a separate PLR which is related to the one you are selling. Break the entire ebook down into an autoresponder series and give it as a bonus to the PLR you have for resale.you are sellling.   For instance, if your resale offer is a special report for an eat-and-grow-thin weight loss program, you would purchase a related PLR on “The Best Foods to Eat at Your Favorite Fast Food Eateries to Become a Lean, Mean Eating Machine,” Divy up the “favorite fast food eateries” PLR into an autoresponder sequence and include it as part of your PLR resale package. So your reseller gets not only your eat-and-grow-thin weight loss PLR to sell, but to help your reseller sell his main purchase, he also gets a bonus autoresponder series on ”becoming a lean, mean eating machine while munching at his favorite eateries.”

Download your free copy of "4 Deliciously Wicked PLR Tricks for Autoresponders."