Call 07 3103 9755

Google AdWords is the most successful direct advertising PPC (pay per click) system we have today. Copywriting as applied to advertising is one of the strongest and most useful skills any individual entrepreneur could have. The remainder of this article speaks directly about 3 proven and effective tips to get you started with writing Adwords ad copy that will boost your conversion rates.

When you're at the end of your ad copy, don't ever forget that little jewel known as the call to action. Yes, of course some people either don't know it or don't do it for some reason. You should test it out on your own, and see if the call to action doesn't produce more click-throughs and conversions. Always let the reader know what's in it for him, or her, and you do that by giving out a clear benefit of your product/service. You need to realize that the reader doesn't care about you at all. So if you're aiming at taking him away to another page, you will have to make sure you give him a strong reason to click on your ad. Your ads also need to be relevant and everything must be what is expected. If there are any surprises, as in unexpected information, then the reader will only get annoyed and leave you forever.

Always remember that your ad's display URL is a part of your ad copy; you need to leverage it the right way. If you take a look, you will see a lot of advertisers who are not doing this. However, it's a known fact that the display URL can have an effect on click through rates. As long as there is a match with the domain and destination URL, then you can do more with it. So it doesn't matter what domain name you're using, you should always include the main keyword with a slash in your display URL, so that the searchers knows that they are going to the right page.

Your ad copy needs to include at least one great benefit because people want to know what they will get out of your product. So try making a list of every benefit you can think of, and then choose a group of the best ones to test. Your market audience will let you know if you've done your job. If you're not sure about the difference between a benefit and a feature, then that is something you need to do some research about. Just keep furthering your knowledge about writing advertising that works, and then keep at it until you get the results you like. It's not hard at all do write great classified ads (PPC) ads, and you will discover that if you don't give up.

Cool Links:
crowd conversion
crowd conversion